Writer, Church leader, Eccentric Nut, Marketer

I'm Church Leader, Writer, Speaker, Marketer, Kindness Project Founder, Broadcaster and Superhero. But most important I'm a Husband, Father and a worshiper of Jesus.

28 May 2010

Changing "perceived value" can change the "real" value.

Who doesn't love TED? This is a terrific, insightful (and hilarious) 15 minutes of the kind of thought and perspective that will be so important to appropriate as we move forward in communications. It means something for advertising, marketing, AND the church too. Here's how TED describes it...

Advertising adds value to a product by changing our perception, rather than the product itself. Rory Sutherland makes the daring assertion that a change in perceived value can be just as satisfying as what we consider “real” value -- and his conclusion has interesting consequences for how we look at life.

"Poetry is when you make new things familiar and familiar things new"

"We are perishing for a want of wonder, not a want of wonders"
GK Chesterton

Fabulous Friday Afternoon thoughts and a great challenge to me as a writer, communicator, advertiser as well as a church leader. Jesus DID His job very well and CONTINUES to do it well! If you'll excuse me calling it so... it's a terrific "product". But have we've communicated and (again excuse me if this sounds crass) "marketed" it extraordinarily poorly.

Let's let the Holy Spirit inspire these brains we've been given help make new things familiar to those for who it's new... and familiar things new for those for who have been around a while. God is WONDERful. Sharing that wonder is a blessed thing.

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